"It’s like an Owner’s Manual for your Pawn Shop"™

Imagine what it would’ve been like when you first entered the pawnbroking industry, if your pawn shop had come with an owner’s manual. Contained within this imaginary manual were systems and processes that were time-tested proven strategies to provide you with all of the answers to your crucial management decisions. Also contained within its pages was the sage wisdom of some of the most successful pawnbrokers in history, teaching you to expand your own perspective and deepen your understanding of extracting the maximum profits from your pawnbroking business. And further contained in the manual was additional cutting edge advice from some of the top business coaches in the world. Would that owner’s manual have been of benefit to you? How much more successful would you be today? Would you still refer to it yet today?

But no such manual existed

How do I know this? Easy, my name is Steve Krupnik, and I’ve been a pawnbroker for over 30 years. My pawn shops didn’t come with an owner’s manual and neither did yours. Back in the 1970’s when I got into "the business" it was damn near impossible to find anyone to discuss the pawnbroking industry with. And it didn’t take me long to realize that those who would discuss it with me didn’t really know what the hell they were doing. They weren’t running a business, their business was running them. And while they may have been satisfied with that sort of lifestyle, it certainly wasn’t what I had in mind for my pawnbroking career.

"It's one thing to tell you I'm a pawnbroker. It's quite another to tell you that in my industry I have made MILLIONS of DOLLARS running a small two store operation in a typical Midwestern town."

Steve Krupnik, creator of the Pawn Shop Advisor ™ coaching program.

So I went outside of our industry and secured professional business coaching for my pawnshops. I learned from the pros, the people who were experts in their fields at designing and implementing highly successful business plans that combine into one cohesive, automated, failsafe system. As I did this, it became painfully obvious to me just how much profit most pawn shops were leaving on the table, letting walk out the door, or not even letting in the door. And the more pawnbrokers I met, the more I felt that most in our industry are somehow fearful of success. So, how about you?

Are you scared to make money?

I’m asking you this because that’s the way most pawnbrokers run their business. They did back then, and they still do now. As I was building my pawn shops, testing and implementing systems, I was also secretly frustrating my competition. And every time my competition told me that business was slow, I would smile and say "yes, I know" and then go out and buy a new sports car or vacation home. They didn’t understand then, and they still don’t! Back in the 1980s when the industry started to organize itself better with the formation of a national trade association, I realized that it just wasn’t the pawn brokers in my market area who didn’t understand. The fear of success was much more widespread.

I learned this by becoming active in the national trade association, and also by forming and founding a state trade association where my shops are. As former president of the Indiana Pawnbrokers Association, and former board member of the National Pawnbrokers Association, I have had the opportunity to meet and visit with hundreds of pawnbrokers. With that in mind it should be obvious to you that I know your pain. I realize the troubles that you face running your pawnshop. I recognize the unreasonable regulation that gets thrust upon you at local, state, and federal levels. I'm aware of the inaccuracies and misconceptions about our industry that you face every day. I understand that new startups always face that daunting question of what are we going to run out of first; storage space or cash? It's true, I know what keeps you up at night, and I also know how to fix it. This is because I have fixed the same things myself, both for me and for others in our industry.

That's why I'm here to help you

Over the years I have coached many pawnbrokers through nearly every kind of problem they could experience in their business. As president of my state pawnbrokers association for 17 years, I continually helped pawnbrokers through their dilemmas whether by phone, by fax, by e-mail, or in person. I have personally assisted in the drafting, sponsoring, and passage of legislation on local, state, and federal levels regarding the pawnbroking industry. In doing so, not only did I gain additional knowledge to implement in my own stores, I also received great personal satisfaction from helping to make our industry stronger, safer, and more profitable. But in my heart I knew I could do more. This is why I am in the process of writing, publishing, and producing a first of its kind product for our industry. It is that owner's manual for your pawnshop. This product is called the Pawn Shop Advisor™ coaching program and it will be released in the fall of 2008.

No one in our 3000-year-old industry has ever amassed, assembled, and made available such amazing systems and processes for running a pawnshop until now. Naturally, being a pawnbroker you realize that only a small percentage of business people in our industry are sharp enough to see the true value of such a program and what it will do for their pawnbroking business. So I want you to understand that unless you are completely and totally satisfied and happy with the operations in your business, your present sales, the effective yield on your loan balances, your personal income, and your ability to attract and keep new customers, in order to get different results in your business, you must do something different. And the Pawn Shop Advisor™ coaching program is your "something different." And if you want to achieve unusual success in our industry, you must be willing to be unusual. The Pawn Shop Advisor™ coaching program is your key to unusual success.

But how different can it be?

You will be thrilled and amazed with what there is to learn in the Pawn Shop Advisor™ coaching program. The systems and processes that you will learn will put you on the fast track to reaping all of the rewards in our industry while avoiding all the pitfalls and expensive mistakes that can be made in the business. Most of these techniques work for any pawnbroker, in any size market, with any size shop, no matter what the competition is, and no matter how long or how short you have been in "the business."

The Pawn Shop Advisor™ coaching program is a ground-breaking course designed to transform your pawn operation into a streamlined super efficient high-performance money generator that works for you, on your terms, with your employees and customers, in your market area. However, I must warn you, it is NOT for the timid or the faint at heart and includes the sort of "harsh reality" success information that nobody talks about or dares to teach in our business. But if you can handle the truth, and you are willing to accept that you may not know everything there is to know about your business, you can be assured that the systematic approach of the Pawn Shop Advisor™ coaching program will work for you.

So what exactly is in it?

In the Pawn Shop Advisor™ coaching program I promise to pull back the curtain and reveal:

• Why the current view you have of your business may not be accurate and how it could be keeping you from far greater success and prosperity.
• How to automate and systematize many of the routine tasks in your pawnshop that currently have a ball and chain around your ankle.
• What your back room accounting procedures should be and why your current ones could be costing you a fortune.
• How to update your current methods of storing pledged merchandise to save time, space, and money, and how to never lose another piece again.
• Why your retail displays could be costing you profits, costing you sales, costing you customers, and promoting shoplifting.
• How to attract and hire the best employees without going through the painful process that you currently use.
• What the best systems are for employee pay and bonuses that really cause them to take a greater interest in their career and in your business.
• Why your employees may not seem motivated or interested in your current customer service procedures and what you can do about it.
• How to implement expert systems into your pawn shop that will have you working less and making more automatically.
• What inventory management methods will work best for your pawnshop while maximizing profit and minimizing risk.
• Why your current management approach could be unprofitable, unreasonable, and not working to your expectations.
• What the biggest mistake is that's made by nearly everyone in the business when it comes to marketing and advertising.
• How to attract positive media attention that's free and puts your public relations program on autopilot.
• What the best systems are for managing the additional prosperity you will attract, keeping more money in your pocket where it belongs.
• Why your current vendors and suppliers may not be the best fit for your pawnshop and how to attract the best of the best.
• How to attract the most profitable customers and keep them coming back to your pawnshop again and again.
• What the term CRM means to your customer service and how it can help you to succeed beyond what you ever dreamed possible.
• How to successfully give yourself more free time to spend with family, hobbies, recreation and travel.
• And much much more.

But that's not all

Because production of the Pawn Shop Advisor™ coaching program is in progress, I want to make sure it contains every piece of information that will help you in your business. If you have an additional problem in your pawnshop that I have not mentioned, please click on the contact us button and send it on to me so I make sure it gets in the program. I don't believe you can send me one that I have not heard before, and I want you to be assured that I am creating this program to be as comprehensive as possible for you.

Not only that, if you click on the free preview button, by entering your contact information you will be able to electronically download the entire 25 page "Employee Systems" section of the program for free. I chose this section for your free preview because pawn shop employees are the number one difficulty that has been brought to my attention over the years by many pawnbrokers.

This is also the reason that I wrote and produced the Pawn Shop Performer™ coaching program for your employees. In sharing the "Employee Systems" section with you for free, I am confident you will realize that my systems, no matter how uncommon, are based on common sense, solid business practices, and opportunistic thinking. This section will be e-mailed to you in a PDF format and is virus free.

If you prefer to get your free preview in audio form, click on the free CD button. By entering your contact information I will mail you the "Employee Systems" section of the Pawn Shop Advisor™ coaching program on audio CD, free of charge.

WARNING, it may not be for you

I must warn you though, this free preview and the program itself is not for everyone. If you are easily offended by "harsh language" or just refuse to accept the "cruel reality" of the problems you're currently experiencing in your business, I would suggest that you forget about this free preview and quite possibly forget about this program altogether. It is not designed for the thin-skinned or overly sensitive politically correct types. So please consider the source. It has been written by me based on years of professional business coaching, years of implementing and testing a wide variety of expert systems and processes, and my life experiences in a pawnshop, down in the trenches sleeves rolled up, and not scared to get dirty. Consider yourself warned.

Also, if you have landed on this page without submitting your name and e-mail address, go to the form at the top of the page and submit your information to begin receiving my FREE Pawn Shop Advisor's Pawnshop Tips e-Letter. By doing this you will receive frequent tips by e-mail and will also be given a free taste of what's in store for you in the program. There is no charge and you can opt out at any time.

Is there anything else?

Yes, you may be wondering why I would go through the time, trouble, and expense to write publish and market a coaching program for pawnbrokers. After all, what do I care about you? Why would I be willing to share all of these time-tested and proven success systems with others in my industry? Why would I be willing to spill my guts and offer you the secrets to my amazing success? What are my reasons for offering a first of its kind program to a 3000 year old industry? If any of these questions have crossed your mind allow me to explain. I have a confession to make.

If you should choose to invest in my program, you will realize very quickly that I am "real," that I have been where you're at, and in the Pawn Shop Advisor™ coaching program I am talking from bloody nosed experience, not business school textbook theory. There are some in our industry that will never forgive me for publishing and releasing this coaching program, and I can live with that. Others will feel threatened at first, but will eventually come to realize that by removing the mysterious veil that shrouds the many secrets of our industry, the well-informed will flourish, doing all of the right things, in all of the legitimate ways, yet the uninformed will struggle and eventually die, being slowly consumed by their knowledgeable competitors and their miserly selfish ways.

Such is life, what am I supposed to do, worry about them? My intention is to assist the sensible and wise, to coach them to success and abundance beyond their dreams, and to provide for them a future that is both fulfilling and rewarding. And for the bottom feeders in our industry, let the chips fall where they may. Because the biggest dream that I could personally realize is to leave this industry that has been so good to me a better place than the way I found it over 30 years ago. There is my confession; I just thought you might want to know.

Are you willing to accept a professional business coach in your company? You have nothing at risk and nothing to lose by taking the next step. Sign up for my FREE Pawn Shop Advisor's Pawnshop Tips e-Letter. Try out your free preview of the Pawn Shop Advisor™ coaching program "Employee Systems" section. Let me send you your free "Employee Systems" audio CD. This is the only way you will be able to judge the effectiveness of this program for your business and for our industry.

Keep your eye on the target and your mind on the goal,

Steve Krupnik
Pawn Shop Advisor™ coaching program

P.S. If you are hesitating - if you can't decide if this program is for you - just remember this. This is the same hesitation, the same indecision, which is keeping you from the success in your pawn shop that you truly deserve.

P.P.S. I realize that nothing like this has ever been offered before in our industry, but in the words of Victor Hugo "There is one thing stronger than all the armies in the world, and that is an idea whose time has come." In the Pawn Shop Advisor™ coaching program - YOUR time has come.